Our team is led by Pamela DeCesare and Cheryl Swanson, who have helped create some of the world's biggest, most profitable brands. Their expertise is now redeployed to help start-ups mitigate risk and disrupt new markets.


Cheryl Swanson


To remain agile and efficient, our Nuclear Family is comprised of our founders as well as key strategic thinkers who will create a custom team for your project. We pull from our Extended Family of culturally relevant disciplines, including anthropologists, graphic designers, industrial and structural designers, user experience designers, and others. The result is a bespoke crew that will provide the partnership required for success.