Cheryl Swanson

I am passionate about finding meaning.

I am also a brand strategist and my passion extends to finding meaning in brands and the symbols that comprise their visual stories. As a trained anthropologist, I also LOVE culture, finding meaning in trends, understanding brands in their cultural context and decoding the symbols that help us navigate through our lives. In the weeks and months to come I will provide viewpoints on all of these topics and along the way also provide inspiration on how to create brands that are dynamic, emotionally engaging and compelling to the people you want to reach. It’s definitely an art and kudos to all of you who do it every day.

Thanks for joining me on this journey and please let me know your points of view. I’d love to hear from you.